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MarketingBase provides business and market
intelligence through its expert searching of thousands of databases, many of which are
only available through commercial accounts we maintain especially for the purpose of
finding hard-to-find information to meet quick deadlines. As required and requested, we
provide executive summaries and reports to synthesize and make information easy for you to
use. We're expert at
- Internet Research
- We use high-speed technologies thus saving you from wasting time.
We're expert at finding
- Critical information not available free on the Internet from more than 22 professional database providers and aggregators including:
- The Dialog Corporation (Dialog, Profound,
Newsroom, DataStar, and TradStat)
- LexisNexis
- Factiva
- ProQuest Direct
- Thomson Research
- Alacra
- Skyminder
- 10KWizard
- LIVEDGAR (GSIOnline)
- Global Reports
- Highbeam/Eliyon
- Hoover's Company Profiles
- Datamonitor Company Profiles
- EbscoHost
These vendors provide U.S. and international business, financial, legal,
medical, educational and corporate information from many of the most prestigious
information producers in the world, including Thomas Gale, Dun &
Bradstreet, and the Wall Street Journal, to name just a few.
INTERNET AND ONLINE RESEARCH TRAINING
MarketingBase offers Internet and online research training through its Mentor Program or the new Corporate Mentor Program which are delivered via
e-mail. Contact us for more details.
COMPETITIVE INTELLIGENCE
MarketingBase conducts Competitive Intelligence (CI) using electronic database
research, telephone interview, or manual library research. All CI is performed
discreetly and confidentially.
WORK STYLE
When you contact MarketingBase we thoroughly discuss your information need at no
charge. We ask you to inform us of the purpose of the request and what you already know or
don't know because this knowledge makes it possible to evolve the best strategy for
obtaining data. We begin by conducting research in computer databases. Your requests are
formatted into professional reports which contain market overviews, industry trends,
statistics, marketing strategies and major player/competitor information. We include
listings of published market research available for purchase, key trade journals and
associations and additional industry sources.
We respond to you in a personalized way by requesting your input before we begin and
after we complete your project. Your input is key to enabling us to tailor your current
and future requests with precision, thoroughness and speed.
CUSTOMIZED PROJECTS
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Current Trends of Any Industry: Trend Backgrounders
provide you with recent trends in any industry identified with a Standard Industrial
Classification Code (SIC.) Often, we develop these reports to meet your specified market
segment requests. Our researchers select items from key trade, professional, and regional
business and news sources with a 3-4 day turnaround time. Companies use Trend
Backgrounders to get up to speed fast on unfamiliar industries. Use to prepare for meeting
with prospective clients. |
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Competitive Industry
Profile or Market Overview - U.S. or Selected Country or
Region: Contains industry trends, statistics, and forecasts, and, company profiles of
several major players. Information is taken from key trade and business journals, selected
news media, and investment analysts' reports. Included are leading industry sources such
as already existing published market research studies and major trade associations.
Full-text articles, press releases, substantive summaries and additional resources
are provided. Comprehensive searching of your selection of national and regional
newspapers, a rich source for industry, market and company data is available. Companies
use this survey to obtain strategic planning information. Used for business planning. |
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Marketing & Advertising Strategies for a Specified Industry:
Contains marketing, advertising, and public relations information. Incorporated when
applicable are: |
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Company Report/Backgrounder:
Contains corporate management and marketing strategies, new product introductions and
product information from industry analysts' reports, press coverage, and, trade, business,
and regional sources. Annual reports and financial information are included when available
and requested. Companies use these reports prior to meeting with new business prospects
and to learn about competitors. A related service we offer is advertising and publicity
tracking and competitor analysis reports of companies and their products. See: Ad &
Publicity Tracking Competitive Intelligence. |
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Industry Profile Combination with Special Attention on
One or More Topics from the following list: |
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Marketing, Advertising, & Promotional Strategies or Trends
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Consumer Trends & Attitudes
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Regional Focus
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Technological Innovations
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Customer Base and Contracts Awarded
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Legal, Regulatory and Compliance Information
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Financial Data
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Add-on Newspaper Coverage of above topics
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World Market
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Article & Document Delivery: When you need to obtain
an article or market research report use MarketingBASE We are connected to national and
international sources. |
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Tracking or Monitoring Industries, Companies or
Products on a regular basis. Price varies. We discuss costs prior to
beginning work. Each topic, category, industry, company, product or service is priced
separately. Tailoring to meet your requirements and specifications is our primary
interest. Examples of two different topics follow:
EXAMPLE TOPIC 1. Supermarket Industry
Trends. Tracking in trade and industry publications.
EXAMPLE TOPIC 2. XYZ Company - Tracking
in trade & industry publications. |
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Ad & Publicity Tracking Competitive Intelligence: We
contract with a highly skilled company to track ads and publicity in consumer, trade and
news media of your choice. Selected media and competitors or products are tracked over
time and detailed reports containing messages, budgets, and publicity of competitors are
supplied. Actual ads are provided, organized in a binder. |
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Literature Searches. On any topic |
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Demographic Data |
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Library Consulting, Resource Development, and Database Design
for Corporate, Organization/Association Libraries, Clearinghouses or Special Collections.
Providing: Needs Assessments, State of the Art Research and Recommendations for the Use of
Computers in Libraries. |
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Online Database Consulting/Training: Tailored Training in
Online Research |
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