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Amelia Kassel is President and owner of MarketingBase, a firm specializing in industry, company and competitive and market intelligence research since 1984. Amelia holds a Masters Degree in Library Science (1971, UCLA) and combines expertise about the Internet and electronic databases with knowledge of business and marketing strategies.


Amelia taught at the graduate level for 15 years at the University of California Berkeley Extension, four years as adjunct faculty at San Jose State University School of Library and Information Science (1992-1996), and now teaches distance education for San Jose SLIS including Online Searching, Advanced Online Searching, and New and Alternative Careers For Librarians and Information Professionals.

As a recognized author and national and international speaker, she conducts seminars for associations and conferences, as well as onsite or personalized, one-on-one trainings via email. Her successful email-based training program for independent information professionals and business researchers, The Mentor Program began in 1994 and is tailored to each student. Other training venues include telephone training and personalized retreats.

Amelia is also author of The Super Searchers on Wall Street [http://www.supersearchers.com] and a columnist for Searcher Magazine [http://www.infotoday.com].

 

 

SPEECHES  AND  PRESENTATIONS:

  • Demonstrating Value of Libraries and Information Professionals, January 23, 2003, Information Online (Sydney), 11th Exhibition and Conference. 
     
  • Online Research for Competitive Intelligence, January 20, 2003, Sponsored by SCIP Australia and the Information Specialists Group of ALIA (The Australian Library and Information Association).
     
  • Business Research Tactics, November 20, 2002, at the Websearch University, Marriott Las Colinas, Dallas, TX.  
     
  • Get Ready Fast for New Business Presentations: How to Use the Internet and Fee Databases for Industry, Company and Competitors Intelligence Information, September 13, 2002, The Marketing Communications Agency Network (MCAN), New Orleans, LA.
     
  • How to Write a Marketing Plan, May 2, 2002, a New Jersey State Library Event,  Old Bridge Public Library, Old Bridge, NJ. 
     
  • Teaming Up For CI, Saturday, April 20, 2002, at the AIIP Annual Conference, Long Beach, CA. 
     
  • Who Plays on the Information Team, Friday, April 19, 2002, at the Southern California Online Users Group Spring Workshop 2002 in conjunction with AIIP Annual Conference, Long Beach, CA. 
     
  • Establishing and Building a Successful Information Business: From A to Z, Wednesday, April 17, 2002, at the AIIP Annual Conference, Long Beach, CA.
     
  • Online Information for Sales & Marketing, December 5, 2000, Online Information 2000, London, UK
     
  • Cost Effective Online Research, December 6, 2000, Online Information 2000,  London, UK
     
  • Power Searching: Strategies for Success, December 7, 2000, Online Information 2000,  London, UK
     
  • Gathering and Using Internet Intelligence, December 8, 2000, Online Information 2000,  London, UK
     
  • Business Update Presentation, Tuesday, September 19, 2000 at Online World Conference, San Diego, CA.  To view the slides from this presentation, Click Here or if you would like a copy of the presentation emailed to you in PowerPoint, Click here amelia@marketingbase.com and make your request.
     
  • The Internet: Going Beyond the Competitor's Web Site, Monday, August 24, 2000 at the Computer Analysis Group Annual Meeting: Presentation at Hewlett Packard.
     
  • Presentation at Internet Librarian Conference, in San Diego, November 2000.  
     
  • How You Can Take Advantage of Channel Conflict, April 30, 1999.   SCOUG (Southern California Online Users Group) Conference, The Price is Right: The Economics of Information Centers & Libraries In A Digital Age, Los Angeles, CA.
     
  • Getting the Best from Web Search Engines, December 8, 1998, Online Information 98, 3-10 December 1998, Olympia Conference & Exhibition Centre, London, UK.
  • Internet Power Searching: Find Pearls in a Zillion Grains of Sand --
    To view the slides from this presentation, Click Here.
  • Finding Information on Private Companies Using Electronic Resources --
    To view the slides from this presentation, Click Here.
  • Navigating the Web for Fun & Profit -- To view the slides from this presentation, Click Here.
  • The Future of Information Professionals
  • Traditional Online, Consumer Online, or the Internet

  • Online Live with Expert Searchers

  • The Information Economy

  • Electronic Cottages

  • The Use of Computer Research for Sales Planning

  • Technology Transfer: A Business & Education Partnership

  • How to Obtain Marketing Information from Secondary Literature

  • Creating an Information Brokering Business

  • Is Your Invention Marketable?

  • The Effect and Implications of Electronic Information on the Library Market

 


 

 

Super Searchers on Wall Street:  Top Investment Professionals Share Their Online Research Secrets, August 2000

By Amelia Kassel
Edited by Reva Basch

  Order Information

                                           


RECENT PUBLICATIONS

  • The Many Faces of EDGAR, Online, May/June 2005.

  • Alternative Careers, Info Career Trends, March 2005, http://www.lisjobs.com/newsletter/archives/mar05akassel.htm

  • Text Mining for Reputations: SCOUG Spring Workshop 2004, http://www.infotoday.com/searcher/jul04/kassel.shtml

  • Perspectives on Change, AIIP Connections, Volume 18, Number 1, Spring 2004, Contact amelia@marketingbase.com for a copy.)

  • FACTIVA.COM:  Comparison of Features and Benefits, SEARCHER, The Magazine for Database Professionals, March 2004.

  • Euromonitor's GMID Has It All, SEARCHER, The Magazine for Database Professionals, February 2004, page 42.

  • Client Management and Telephone Research by Amelia Kassel and Angela Kangiser, AIIP Connections, Volume 16, Number 3, Fall 2002.  (Contact amelia@marketingbase.com for a copy.)

  • Value-Added Deliverables: Rungs on the Info Pros Ladder To Success, SEARCHER, the Magazine for Database Professionals, November/December 2002, Cover Story & page 42.  www.infotoday.com/searcher/nov02/kassel.htm

  • Marketing: Realistic Tips for Planning and Implementation in Special Libraries, Information Outlook, November 2002. 

  • Tales of a Searcher's Life:  A Comedy of Errors or a Test of Patience?  SEARCHER, the Magazine for Database Professionals, September 2002, pp. 48-52.

  • Practical Tips to Help You Prove Your Value, MLS (Marketing Library Services), Volume 16, Number 4, May/June 2002.  www.infotoday.com/mls/may02/kassel.htm

  • Market Share and Value Add, AIIP Connections, Volume 16, Number 1, Spring 2002, pp. 16-18.  (Contact me for a copy.)

  • Power Searching: Strategies for Success, SEARCHER, the Magazine for Database Professionals, Web Wise Ways Column, April 2001.

  • Guide to Internet Monitoring and Clipping: Strategies for Public Relations, Marketing, Reputation Management and Competitive Intelligence.   A White Paper for Professional Education by Amelia Kassel. http://www.cyberalert.com/whitepaper.html

  • The Last Word on Web Monitoring And Clipping Services, SEARCHER, the Magazine for Database Professionals, Web Wise Ways Column, September 2000. http://www.infotoday.com/searcher/sep00/kassel.htm

  • Web Monitoring and Clipping Services Round-Up, SEARCHER, the Magazine for Database Professionals, Web Wise Ways Column, July/August 2000.  http://www.infotoday.com/searcher/jul00/kassel.htm

  • D&B's Million Dollar Directory on the Internet and Aggregator Alternatives.  SEARCHER, the Magazine for Database Professionals, Web Wise Ways column, June 2000.

  • The Super Searchers on Wall Street:  Top Investment Professionals Share their Online Research Strategies.  June, 2000.  See http://www.supersearchers.com

  • Computer Industry Market Information:  Tabular Market Data, Statistics, and Forecasts.  SEARCHER, the Magazine for Database Professionals, Web Wise Ways Column, May 2000.

  • IPOs: Featuring IPO Express.  SEARCHER, the Magazine for Database Professionals, Web Wise Ways Column, April 2000.  

  • Powerize:  If It's Free, It's for Me, But. .  SEARCHER, the Magazine for Database Professionals, Web Wise Ways Column, Vol. 8, No. 3, March 2000.  http://www.infotoday.com/searcher/mar00/kassel.htm

  • Life Online in the New Millennium: Absent Friends?  SEARCHER, the Magazine for Database Professionals, Web Wise Ways Column, The Millennium Issue, Vol. 8, No. 1, January 2000.  http://www.infotoday.com/searcher/jan00/kassel.htm

  • NTIS on the Web.  SEARCHER, the Magazine for Database Professionals, Web Wise Ways Column, Vol. 7, No. 8, September 1999.  http://www.infotoday.com/searcher/sep99/seab3.htm

  • DISCLOSURE, the SEC, and LIVEDGAR: Some Musings and Elucidations.   SEARCHER, the Magazine for Database Professionals, Web Wise Ways Column, July/August 1999.
  • How to Write a Marketing Plan, MLS (Marketing Library Services), June 1999.
  • Industry and Market Research: A How to Guide with Key Resources and Tips.   SEARCHER, the Magazine for Database Professionals, Web Wise Ways Column, May 1999.
  • Web Sites for Campaign Finance, Cyberskeptic Guide to Internet Research, May 1999.
  • Internet Power Searching: Finding Pearls in a Zillion Grains of Sand, Information Outlook, Special Libraries Association. April 1999.

  • The Future for InformationProfessionals: Back to the Future, Journal of Interlibary Loan, Document Delivery and Information Supply, The Hayworth Information Press, Vol. 10, No. 1, 1999: Information Delivery in the 21st Century:  Proceedings of the Fourth International Conference on Fee-Based Information Services in Libraries.

  • OneSource Part II: The Tools to Use. SEARCHER, the Magazine for Database Professionals, Web Wise Ways Column, April 1999.

  • OneSource Part I: The Ready-to-Use Information. SEARCHER, the Magazine for Database Professionals, Web Wise Ways Column, March 1999.

  • LexisNexis brings you the Universe. SEARCHER, the Magazine for Database Professionals, Web Wise Ways Column January 1999, Page 71-76.

  • Vista Information Solutions.  SEARCHER, the Magazine for Database Professionals, Web Wise Ways Column, November 1998.

  • Research Bank Web. SEARCHER, the Magazine for Database Professionals, Web Wise Ways Column, October 1998.

  • Internet Research: Tools of the Trade.  Association of Business Support International, Inc., Newsletter, October 1998.

  • Bartering:  Can It Work for Research Services?  Information Broker, Sept./Oct. 1998.

  • Dialog Alternatives:  A Power Searcher's Checklist.  SEARCHER, The Magazine for Database Professionals, September 1998.

  • Internet Access by Satellite:  How to Get It, How It Works. ONLINE. July 1998.

  • How to Market Information Brokering Services Nationally & Globally.   Information Broker, May/June, 1998.

  • Media Directories.  DATABASE, March/April 1998.

  • Grow Your Business As a Subcontractor.  Information Broker, January/February 1998.

  • Controlling Demands from Prospect and New Clients. Information Broker, September/October 1997.

  • The Internet for Competitive Intelligence,  InfoAlert, January 1998.

  • Here They Come!: Database Producers on the Web. SEARCHER, The Magazine for Database Professionals. July/August 1997.

  • Government Contract Resources: Affordable & Now Easy to Get, SEARCHER, The Magazine for Database Professionals.  September 1996.

  • Current News Services on Compuserve, Fast and Affordable, DATABASE MAGAZINE, February 1996.
  • A Marketer's Guide for Navigating the Information Superhighway: Transforming Market Information to Market Knowledge, MARKETING NEWS, American Marketing Association, July 31, 1995.

  • Researching Business Markets on Small Budgets and Short Time Lines. DATABASE, August 1995.

  • National Online Conference: Paper:"Online Databases for Market Planning & Research;" Published in Proceedings of the Twelfth National Online Meeting, New York, May 7-9, 1991.

  • National Online Conference: Paper: "Online Databases for Strategic Business Intelligence;" Published in Proceedings of the Tenth National Online Meeting, New York, May 9-11, 1989.

 

 

Contact: amelia@marketingbase.com
Telephone: 800-544-5924 or 707-829-9421 | Fax: 707-823-2713

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